Making Money on The Web is Easy
If You Follow These Simple Rules
There are businesses big and small, even kids barely old enough to drive, who are making money hand over fist on the Internet.
- Like the 19-year-old college student earning $200,000 a year teaching people how to play piano (all on the Internet!).
- A Florida doctor who supplemented his income by creating a turn key business solution for other doctors. He averaged about 3-4 sales of his product a month. At $62,000 a pop! Not bad for part time work.
- Or how about the 14-year-old son of a wine shop owner who leapfrogged from earning a few grand each weekend selling baseball cards to sucking in over $80 million a year using daily Web videos to sell more wine. Like 20 times more wine!
You can do the same. Without the usual hassles. If you know how.
Rule #1 …
Don’t Reinvent the Wheel
The Internet is changing faster than you can say “do you have a trade-in?” That scares a lot of dealers because we’re car guys, not geeks. But you don’t have to start from scratch. You don’t even have to be an early adopter of new technology. You just have to know what works, then put it to use. If you don’t know what works, we’ll show you.
Rule # 2 …
Adapt Other People’s Successful Marketing Strategies to Your Business
For the piano instructor, the doctor and the wine expert to make serious money, all three had to learn a new skill — how to market and advertise like champions. The better at it they got, the more moolah they made.
Most car stores suck at marketing. If you’re one of them and you’re still in business, it only means your competition sucks at marketing too. You’re all leaving vast amounts of money on the table. And you know what? The first one to get it right is gonna clean house.
We make no claims to being marketing experts. We merely observe what people in other industries are doing and report our findings to you. We have no qualms about adapting other peoples’ great ideas. Successful businesspeople do it all day long. Car dealers don’t. That just boggles the mind.
Rule #3 …
Make the Sale Before Your Prospect Walks on the Lot
This concept is a real challenge for car people. Managers run ads that condition prospects to expect low, low prices (which is rarely a prospect’s prime motivator). The salesperson takes the up praying for a lay down (which does happen, but rarely). And the closer comes in to beat the prospect up a little (which happens more than necessary). The end result is an adversarial relationship that sometimes results in a sale.
We’ll show you how to condition prospects to like you so much they’ll actually want to do business with you. That means higher grosses, happier sales people and a growing base of lifelong customers. And what works for the Sales Department can be easily adapted to F&I, Leasing, Service, Parts, the Body Shop, Rentals — every department in your store.
Consistently do what we share with you and you will achieve …
Total Market Domination
Like the used car guy in South Carolina who moves more metal in town than the Ford, Chevy and Dodge stores combined. Okay, so the Dodge store is long gone. It’s an old story. But one worth remembering.
The point is, that by combining some old marketing strategies you’ve probably never considered with new technologies you’ve probably never considered, you can steadily increase your sales volume, your grosses and your CSI. In every department. You’ll own the lion’s share of your market.
If you’ll give us 7 minutes of your time, we’ll lay out all your options.
The Dealer Sales Acceleration Team